Paaro Oye Branding

Paaro Oye is a brand that curates & sells contemporary Indian jewelry with a twang. This brand is based on the personality of Paaro. Paaro is actually a character from the famous bengali fiction "Devdas", Paaro is a girl who is full of zest and zing. There is never a dull moment in her life. There is colour, beads, stones & glitter oozing everywhere she goes. For this branding I took inspiration from the over decorated trucks of northern India & Pakistan (once Punjab) in order to bring out the exuberance that the products exhibit.

Paaro Oye is a brand that curates & sells contemporary Indian jewelry with a twang.
 
This brand is based on the personality of Paaro. Paaro is actually a character from the famous bengali fiction "Devdas", Paaro is a girl who is full of zest and zing. There is never a dull moment in her life. There is colour, beads, stones & glitter oozing everywhere she goes. 
 
For this branding I took inspiration from the over decorated trucks of northern India & Pakistan (once Punjab)  in order to bring out the exuberance that the products exhibit. 

You may also like

Red Earth Design Mela 2014
2014
Rahul & Dee: Wedding cards
2014
Paris and Barcelona
2016
Promos for Food First
2016
The Saree Festival 2015
2015
Talking Hanumanji
2014
When Designers fall in Love
2015
Jazz by the park: Illustrations
2015
OghaIndia
2014
Bitch Please: Gender Bender 2016
2016
Back to Top