Paaro Oye Branding

Paaro Oye is a brand that curates & sells contemporary Indian jewelry with a twang. This brand is based on the personality of Paaro. Paaro is actually a character from the famous bengali fiction "Devdas", Paaro is a girl who is full of zest and zing. There is never a dull moment in her life. There is colour, beads, stones & glitter oozing everywhere she goes. For this branding I took inspiration from the over decorated trucks of northern India & Pakistan (once Punjab) in order to bring out the exuberance that the products exhibit.

Paaro Oye is a brand that curates & sells contemporary Indian jewelry with a twang.
 
This brand is based on the personality of Paaro. Paaro is actually a character from the famous bengali fiction "Devdas", Paaro is a girl who is full of zest and zing. There is never a dull moment in her life. There is colour, beads, stones & glitter oozing everywhere she goes. 
 
For this branding I took inspiration from the over decorated trucks of northern India & Pakistan (once Punjab)  in order to bring out the exuberance that the products exhibit. 

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