Paaro Oye Branding

Paaro Oye is a brand that curates & sells contemporary Indian jewelry with a twang. This brand is based on the personality of Paaro. Paaro is actually a character from the famous bengali fiction "Devdas", Paaro is a girl who is full of zest and zing. There is never a dull moment in her life. There is colour, beads, stones & glitter oozing everywhere she goes. For this branding I took inspiration from the over decorated trucks of northern India & Pakistan (once Punjab) in order to bring out the exuberance that the products exhibit.

Paaro Oye is a brand that curates & sells contemporary Indian jewelry with a twang.
 
This brand is based on the personality of Paaro. Paaro is actually a character from the famous bengali fiction "Devdas", Paaro is a girl who is full of zest and zing. There is never a dull moment in her life. There is colour, beads, stones & glitter oozing everywhere she goes. 
 
For this branding I took inspiration from the over decorated trucks of northern India & Pakistan (once Punjab)  in order to bring out the exuberance that the products exhibit. 

You may also like

Jugaad Street
2015
Promos for Food First
2016
Red Earth Design Mela 2014
2014
Explorations in paper saree
2017
ITC Namaste: Jaipur illustration
2016
Save yourself: ART OF LIVING
2010
What a waste notebooks
2010
Dupick: branding & launch campaign
2015
OghaIndia
2014
Dharnai Solar Grid Map for Greenpeace India
2014
Back to Top